Our blog on Benefits of Infographics


Infographics is one such interesting, popular and trending thing which is really hard to miss. We all must have seen one somewhere. Infographics are an important part of digital marketing and overall marketing. This is because of the many benefits of Infographics. It is so popular that it is used and can be seen on social media, on websites, in blogs, and even in education and communication.

Do we know what are infographics and what they do?



Our blog on benefits and advantages of Infographics is just about that. You can read the blog here, http://www.purpalyndigital.com/blogs/Benefits-of-Infographics.html. In fact this blog talks about much more on Infographics than just its benefits and advantages.

This is the reason because when we started to write about infographic benefits and its advantages, we strongly felt that we need to talk about much more. This is because the infographic benefits are not just a list of some factors.



We need to understand the reasons behind it. This is because the benefits are due to various different reasons and unless we understand the factors that drive the benefits and its usage we cannot truly appreciate what infographics are, what they can do, what they can give, how wonderful and magical can they be if used properly.

There are scientific reasons behind the increasing use of infographics, behind the rising popularity of infographics and their rising trend. There are physchological reasons why people use infographics so much everywhere, right from digital marketing to communication and even in education.

You must have hear the phrase, “Images speak a thousand words”. Infographics go beyond that. That is the impact of infographics on everything and these are some of the reasons behind infographics benefits.

So, this is what our blog on Infographics covers:

      1.     What are infographics

a.     Definition of Infographics

      2.     Reasons for their increasing use

a.     Why to use Infographics and for what

                                                              i.      Psychological appeal behind the use of infographics
                                                            ii.      Scientific Reasons behind their use (Proof!)

b.     Types of Infographics and their use

     3.     Reasons why Infographics are so popular

a.     Growing Popularity as content marketing tool and strategy (Proof!)

b.     How to design a good infographic - Popularity by Design

     4.     Benefits of Infographics - Popularity by merit

a.     Benefits of Infographics for digital marketing and traditional marketing

b.     Benefits of Infographics for SEO and Social Media

5.     Advantages of using Infographics for digital marketing 


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