What a beginner in SEO should know about SEO and learning it

If you are a beginner in SEO then you should read this. This is part of what best we teach in our SEO course for beginners in India. This covers what a SEO beginner should know about SEO and also before they start learning SEO.

This is what a beginner in SEO should know about SEO and learning it.

Understand SEO

SEO stands for search engine optimization. It is also called as organic search engine optimization or organic SEO.

When you have a website then SEO is the best way to make it reach people who use search engines to find information on what they are looking for.

Search engine optimization (SEO) simply means to improve visibility of a website in the search results pages of major search engines. We all have searched for something on major search engines like Google, Bing, Yahoo and others. We go to a search engine, we find a search bar and type in a query. What we see after that is a list of results on the page. These results are websites or web pages and the ones that we see first or are placed higher on that page are actually ranked at that place by those search engines.

The higher a result shows the higher is its ranking. This ranking is achieved through SEO. Also if you see the results then the text you see for each of the web page is also the result of SEO optimization.

What SEO does

SEO means making a website ready to appear in search results in order to attract the attention of more and more interested searchers and more and more search queries.

The objective of SEO is to constantly improve the place or position of website for all its targeted keywords or queries in search engines so that it is visible to more and more searchers and therefore gets high number of clicks from these searches, resulting in increase in search traffic.

SEO is driven by many aspects related to search engines, competition and users. However, one of the most important and obvious reasons why SEO is done and why it is needed is because searchers typically clicks on one of the ten results every search engine displays on the first page. Very less number of searchers go to the second page, even lesser to the third page, and so on.

So, to get clicks a website needs to be visible on the first page or at least first 3 search results pages to get traffic from any keyword. And when there are thousands and millions of websites competing for each of the keywords, the only way to get higher rankings is by doing SEO.

This means optimizing your website and building its authority to make it rank higher for more and more of the targeted keywords in order to drive higher and increasing number of search traffic.

SEO does this with a detailed and inter-connected three step process of technical improvements, on page optimization and off page SEO marketing.

The first step or aim is to optimize a website and make it searchable and search engine friendly to gain visibility in search. This we do by making it accessible and readable through technical SEO and then make content relevant and attractive for its targeted users through on page optimization. Then we make it appear higher in results, meaning improving its visibility, by increasing its authority and popularity through off page SEO techniques and content marketing.

So, SEO becomes an inter-linked and continuous process involving technical optimization, on page optimization, and off page SEO.

When we fully and properly optimize a website and increase its authority, then it appears something like this in search results.

Why do SEO (The reasons and objectives)

First of all, why we need to do SEO? It is because search engines provide a platform for websites to gain visibility there and by this reach search visitors looking for information related to what the website has to say.

Search engines have become the most popular online platform where everyone goes to find information they are looking for. That information is offered by the billions of websites. Now search engines need to provide the best and most relevant information to every user which means showing the best of the websites first.

In order to show the best only, search engines developed methods to evaluate these websites and then display. To become relevant and best websites need to be better optimized and have authority and popularity. This is what SEO achieves for websites.

What you need to learn to be able to do SEO

We understood what is SEO and what it does. Now let us understand what all you need to learn in SEO to be able to do it. This is what an SEO course for beginners will teach you.

SEO or search engine optimization gives a website rankings and traffic through a process. This whole process of doing SEO covers these primary four steps:

Technical SEO
Keyword Research
On Page SEO
Link Building

Let us look at each of the SEO steps in little detail.

Technical SEO

Technical SEO basically means to make your website (technically) ready for search engines. In order for search engines to display your website for searches, it must be able to access it. Making it accessible, and many more such things, are covered in Technical SEO optimization.

Keyword Research

Keyword research is actually the first step or the base of doing search engine optimization. Here we try to find out all the keywords or words and phrases which a searcher may use to find or search for our type of website in the search engines.

Every website can and needs to target keywords which are best for it, to appear in the searches which are meant for the types of websites that it is.

On Page SEO

When you do on page SEO you actually make your pages ready and best for your users and for the keywords that you are targeting. This means optimizing a single webpage and all the pages of a website. The objective is to make the page say and show what is best for your targeted users.

This primarily means optimizing the content of each webpage to target and support the keywords that it is targeting. Second thing is to improve its designing, flow and structure to make it more appealing and useful for users and to encourage them to read more and further.

Link Building

Link building means getting votes for your website, for its webpages and for its content. As per Google, links were and are called & referred to as votes for a website by other various websites.

It simply means getting links or backlinks from other websites. There are many methods and techniques of getting those backlinks, which means making other websites link to your website or your webpages.

The basics of building links and the techniques of linkbuilding is what you learn in the ultimate chapter of a beginners SEO course.

So, this is pretty much all about search engine optimization that a beginner should know. Learning this will make you able to do understand and start doing SEO. So, this covers all that a person will be learning from a good or best SEO course meant for beginners.

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