What a beginner in SEO should know about SEO and learning it
If you are
a beginner in SEO then you should read this. This is part of what best we teach
in our SEO course for beginners in India.
This covers what a SEO beginner
should know about SEO and also before they start
learning SEO.
This is what
a beginner in SEO should know about SEO and learning it.
Understand SEO
SEO stands
for search engine optimization. It is also called as organic search engine
optimization or organic SEO.
When you
have a website then SEO is the best way to make it reach people who use search
engines to find information on what they are looking for.
Search
engine optimization (SEO) simply means to improve visibility of a website in
the search results pages of major search engines. We all have searched for
something on major search engines like Google, Bing, Yahoo and others. We go to
a search engine, we find a search bar and type in a query. What we see after
that is a list of results on the page. These results are websites or web pages
and the ones that we see first or are placed higher on that page are actually
ranked at that place by those search engines.
The higher
a result shows the higher is its ranking. This ranking is achieved through SEO.
Also if you see the results then the text you see for each of the web page is
also the result of SEO optimization.
What SEO does
SEO means
making a website ready to appear in search results in order to attract the
attention of more and more interested searchers and more and more search
queries.
The
objective of SEO is to constantly improve the place or position of website for
all its targeted keywords or queries in search engines so that it is visible to
more and more searchers and therefore gets high number of clicks from these
searches, resulting in increase in search traffic.
SEO is
driven by many aspects related to search engines, competition and users.
However, one of the most important and obvious reasons why SEO is done and why
it is needed is because searchers typically clicks on one of the ten results
every search engine displays on the first page. Very less number of searchers
go to the second page, even lesser to the third page, and so on.
So, to get
clicks a website needs to be visible on the first page or at least first 3
search results pages to get traffic from any keyword. And when there are
thousands and millions of websites competing for each of the keywords, the only
way to get higher rankings is by doing SEO.
This means
optimizing your website and building its authority to make it rank higher for
more and more of the targeted keywords in order to drive higher and increasing
number of search traffic.
SEO does
this with a detailed and inter-connected three step process of technical
improvements, on page optimization and off page SEO marketing.
The first
step or aim is to optimize a website and make it searchable and search engine
friendly to gain visibility in search. This we do by making it accessible and
readable through technical SEO and then make content relevant and attractive
for its targeted users through on page optimization. Then we make it appear
higher in results, meaning improving its visibility, by increasing its
authority and popularity through off page SEO techniques and content marketing.
So, SEO
becomes an inter-linked and continuous process involving technical
optimization, on page optimization, and off page SEO.
When we
fully and properly optimize a website and increase its authority, then it
appears something like this in search results.
Why do SEO (The reasons and objectives)
First of
all, why we need to do SEO? It is because search engines provide a platform for
websites to gain visibility there and by this reach search visitors looking for
information related to what the website has to say.
Search
engines have become the most popular online platform where everyone goes to
find information they are looking for. That information is offered by the
billions of websites. Now search engines need to provide the best and most
relevant information to every user which means showing the best of the websites
first.
In order to
show the best only, search engines developed methods to evaluate these websites
and then display. To become relevant and best websites need to be better
optimized and have authority and popularity. This is what SEO achieves for
websites.
What you need to learn to be able to do SEO
We
understood what is SEO and what it does. Now let us understand what all you
need to learn in SEO to be able to do it. This is what an SEO course for beginners will teach you.
SEO or
search engine optimization gives a website rankings and traffic through a
process. This whole process of doing SEO covers these primary four steps:
Technical
SEO
Keyword
Research
On Page SEO
Link
Building
Let us look
at each of the SEO steps in little detail.
Technical SEO
Technical
SEO basically means to make your website (technically) ready for search
engines. In order for search engines to display your website for searches, it
must be able to access it. Making it accessible, and many more such things, are
covered in Technical SEO optimization.
Keyword Research
Keyword
research is actually the first step or the base of doing search engine
optimization. Here we try to find out all the keywords or words and phrases which
a searcher may use to find or search for our type of website in the search
engines.
Every
website can and needs to target keywords which are best for it, to appear in
the searches which are meant for the types of websites that it is.
On Page SEO
When you do
on page SEO you actually make your pages ready and best for your users and for
the keywords that you are targeting. This means optimizing a single webpage and
all the pages of a website. The objective is to make the page say and show what
is best for your targeted users.
This
primarily means optimizing the content of each webpage to target and support the
keywords that it is targeting. Second thing is to improve its designing, flow
and structure to make it more appealing and useful for users and to encourage
them to read more and further.
Link Building
Link
building means getting votes for your website, for its webpages and for its
content. As per Google, links were and are called & referred to as votes
for a website by other various websites.
It simply
means getting links or backlinks from other websites. There are many methods
and techniques of getting those backlinks, which means making other websites
link to your website or your webpages.
The basics of
building links and the techniques of linkbuilding is what you learn in the ultimate
chapter of a beginners SEO course.
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