Your 8 point checklist to select the best SEO course


SEO or search engine optimization is one of the top choice for career. It is also one of the top choice for growth and marketing for companies and the best way to get tons of organic search traffic to a website. This directly supports and is the biggest factor driving the popularity of SEO as a career.

So, to start your career you need to learn SEO. There is one important thing all should know before starting to learn search engine optimization. That is knowing how best to learn SEO.

Most of the students start their search engine optimization learning with an SEO course. So, this checklist will help you in selecting the right course for your career. This is a part of what we covered at Purpalyn when we talked about here how to learn SEO and what is the best way of learning SEO.

This is what we want to tell you. Here is a detailed checklist on how to select the best SEO course. You should read and use this checklist to find the best course on SEO which is complete and professional.

SEO course vs. training
How complete the course is
Course content
Delivery mode
Time and duration
Projects or exercises
Certificate
Course level and target

Let us look at the various parameters in detail now

SEO course vs. training

SEO course is basically more of theoretical teaching on search engine optimization basics and fundamentals. It is usually designed for beginners. An SEO training is and should be specifically focused on training a learner on advanced SEO or some specific and expert level SEO techniques. Training means to train someone and it is more than just theoretical teaching. Not all SEO courses are training even if they say so. A truly SEO training course is the one that says specifically what area of SEO it trains you on. It will train you to be an expert or professional on some aspects of SEO or complete SEO.

How complete the course is

Whether the course is for beginners or for professionals the one thing you should look for in it is that it should be complete in teaching you SEO. It is more applicable for beginners. You cannot again and again go for some courses to learn something or the other. You should learn complete SEO at one go it is always best to select a SEO complete course.

Course content

Look at what all the course covers and delivers. You should know before selecting a course what all it will teach you. You can look at the SEO course syllabus. A good and detailed syllabus of an SEO course can tell you everything about that course and what you can learn in SEO from that course.

Delivery mode

Check how the course will be taught and delivered. Studying the course page will make you know if it is a classroom based course or an online. As we discussed before on online course can be delivered in various ways. It may be through videos or PDF files or may be both.

Time and duration

If it is a classroom based course then check the timings and the duration of the course. Check what are the timings and duration of the classes. Also check the complete duration of the course. You should be comfortable with the timing and duration or make dedicate that time for the course.

Projects or exercises

This is one of the features which you may not find in all the courses. Live projects or exercises can be very helpful and beneficial if you want to learn the best and complete in SEO. Only the best of the courses will have this feature. You should check with the institute or the agency or expert who is providing the course. Like our online SEO courses have exercises which allow you to practice what you learned. You will also gain insights into looking how SEO works and little experience of how to do it.

Certificate

There are courses which provide certificates and there are courses which do not. If you ask me, it does not make much of a difference. Students may feel more confident and comfortable with a course which comes with a certificate. However, the thing to note is that whether the Institute is worthy of providing a certificate.

Course level and target

Check the level of the course. There are so many courses and each of these courses are designed for beginners or for professionals. Then there are courses for different types of professionals like there are SEO courses for bloggers, courses to learn SEO for particular types of websites or courses for specific types of SEO aspects like courses for local SEO, courses on keyword research or optimization or on linkbuilding.

So, if you are going to go for a best and completeSEO course, which you should, then you need to know how to select the best course.

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