Practical SEO learning for beginners with Tutorial


If you are beginner in SEO then the best for you to start learning it step by step. The reason why this is the best approach to learn SEO for beginners is that this way you learn search engine optimization complete, in detail and in the right way.

Here is a SEO step by step guide for beginners. This practical SEO tutorial and beginners guide will teach you the basics and fundamentals of SEO in a step by step and methodical manner.

As a beginner you will easily understand and learn what is search engine optimization. You will learn about the important techniques which are used while doing SEO.

Digital Marketing & SEO
Search Engines
The Ranking of websites: How do search engines work
What are Google Algorithms
What is SEO
Why we do SEO
How to do Keyword Research
What are keywords?
Why we need keywords
Types of Keywords
How do you find your keywords
On Page SEO
Build backlinks
How to start building links to your website


Digital Marketing & SEO

SEO is one of the digital marketing techniques and the only technique to target free organic search traffic using search engines.

Search Engines

Search engines are where all the action take place, where all the searches are made and websites are ranked. They are center of this search engine optimization field, and drive the industry and its professionals.

The Ranking of websites: How do search engines work

Search engines rank websites and for this we do SEO. They rank sites to find you most relevant information from web.

The process of ranking is based upon two functions of search engines, which are

Crawling
Indexing

What are Google Algorithms

Google first created the algorithms. Google’s algorithms are a complex set of systems that work behind search engines and basically set up and guide the way results are displayed. There are several such algorithms which look after different aspects of the functions of search engine.

What is SEO

SEO stands for search engine optimization. It is also called as organic search engine optimization or organic SEO.

SEO or search engine optimization means and involves specialized and unique methods and techniques which we do to help improve the visibility of a website on search engines.

Why we do SEO

The objective of SEO is to constantly improve the place or position of website for all its targeted keywords or queries in search engines so that it is visible to more and more searchers and therefore gets high number of clicks from these searches, resulting in increase in search traffic.

How to do Keyword Research

So, in order to reach your audience you need to identify your keywords. You then need to target these identified and specific set of audience.

Keyword research is the complete process in SEO through which we find our keywords.

What are keywords?

Keywords are what someone types in to search for some information or product, services or company, blogs, etc. Keywords are also what the websites use to target the searchers or groups of searchers who use search engines for seeking such information.

Why we need keywords

Keywords are very important, in fact are the core and base for SEO and what search engines focus on. Nearly since the invent of web search engines, keywords are used to categorize the websites and index these. Every page is indexed, categorized and ranked for keywords.

Types of Keywords

There are following few types of keywords which we popularly and most often use in SEO.

Generic Keywords
Specific and Intent Keywords
Head or Main Keywords
Body keywords
Informational keywords
Transactional keywords
Navigational keywords

How do you find your keywords

You need to find those keywords which are most relevant for your business and its products and services. You should use Google auto suggest and related searches to find exact keywords which you can use. Then you can also look at your competitors and see which keywords they are using.

On Page SEO

On page SEO or on page optimization basically means to use all the keywords that are relevant for that page and relevant to the content of that page. You need to use you keywords in the right way and in the right places. Also you need to optimize your content to well support your keywords.

The three key places to use your keywords are the Title, the URL and the H1 (this is the main header tag on a page).

Build links to your site

Building links for a website is called as linkbuilding and is a part of off page SEO. Every site needs backlinks to make it rank for its targeted keywords.

What are links

A link is a short form of hyperlink. Hyperlink is an HTML link which connects one web page or an online document or file to another web based page, file, document or media.

What are backlinks

A backlink is an inbound link which a website gets from another websites. A backlink is created when any website creates a links back to another or your website.

Why backlinks are important

Backlinks are the most important ranking factor for search engines and the most important part of SEO. Backlinks are a sign of trust, popularity of a website and its content when other websites refer to its content on their pages.

Without the right quality and quantity of backlinks a website can find it very tough or nearly impossible to rank its pages and content on search engine for its targeted keywords.

How to start building links to your website

There are many techniques to build links which are called as link building techniques or methods.

But, there are few very easy ways to start building backlinks to your website.

Leverage relationships

Start with contacting your suppliers, vendors or companies you are supplying to and ask them for a link.

Use social media

Who is not on social media? What you can do is create business accounts and pages on different social media accounts like Facebook, LinkedIn, Twitter, Pinterest, etc.

Promote your website

Promoting means letting people know, making it easier for them to find you, and reaching out to them. In the digital marketing and specifically in SEO there is one unique way to do that and to gain plenty of backlinks too.

List your website on other websites which are meant for that purpose. Do you know that people go to various website which lists companies and business under different industry categories?

Competitor Research

Do competitor research. What it means is that you find the websites where your main competitors have listed their websites and places from where they are getting their backlinks.

To learn SEO online free step by step as a beginner, go to this full practical SEO Tutorial.


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