Purposes of websites: What makes a business website important & necessary
Purposes of websites: What makes a business website important & necessary
In the
previous part and article we looked at what is a website and who all need it.
We looked at that to understand website importance. Now we look at the various purposes
of a website. This will help us know why website is important for so many types
of businesses and different types of organizations.
So,
websites are important because they serve and satisfy so many different purposes
for many types of companies, organizations and businesses.
It is the purposes which makes a business website important & necessary.
In that
sense when we talk about the importance of a business website we are actually
talking about the importance of having a website for business purpose.
We can
categorize the reasons and purposes why we need websites into two main
categories. One is business purpose and second is personal purpose.
As we said
websites are needed and created by companies, different types of organizations
and by individuals too. They all their own reasons and purposes behind why they
need a website. However, more often than not, the purpose of having a website
is business, rather than personal. Even many of the personal reasons are for
business purposes, and are a part of business reason.
A business
purpose is not limited to monetary which is to have earn profit.
The
important purposes of having a website, for business or a company
Create your
identity in the online world
Publish and
share information
Do business
activities
Specifically,
do marketing or selling
Reach out
to your audience
Serve or
satisfy your audience
Connect and
communicate with your audience
Build your
presence among your audience
Build trust
among your audience for your business and its products & services
Promote and
popularise your business, its offering and your products & services
All these
are business purposes, even when they may not bring revenues or profits,
directly, indirectly or not at all. These also include personal purposes of
having a website. These solely personal purposes may be limited to reaching to
an audience and may also include creating your presence and identity.
This is why
when we talk about business purposes of having a website we safely cover all
the purposes. This is why we talk about the benefits and advantages of websites
from business purpose angle. And this is why we talk about the importance of a
business website which also means the importance of having a website for
business or business oriented purposes.
However,
when we talk in terms of designing and structure of a website, a business
website is different from a personal website, and is different from a blog or a
not for profit website, and is quite similar to yet can even be different from
an E-Commerce website.
Looking at
websites or from its angle, business is both a perspective or a way or looking
and doing things, and types of activities done with some specific purposes.
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